So, you need an internal communications plan! Well, you’re in the right place and not alone.

Workforce reports that 60% of companies do not have a long-term strategy for their internal communications.  And according to Trade Press Services, 74% of employees feel they are missing out on company information and news.

Fortunately, that doesn’t need to be the case. In this course, we walk through how to write an effective internal comms plan from start to finish.

Before we dive in, let’s ensure we’re on the same page. We define an internal communications (IC) plan as a living document that describes the information you want to communicate to various audiences. The plan outlines how you will share the information you want to convey (e.g., channels, frequency, etc.) and defines how you will measure success.

An internal comms plan is an internal document typically shared with leadership and anyone who will help execute the plan. The team that writes the internal comms plan primarily involves folks in people-focused roles, like human resources (HR) and internal communications.

In short, an internal comms plan answers the five W’s of organizational communication: who you’ll communicate with, what you’ll say, where you’ll say it, when you’ll send the messaging, and why you’ll communicate this way. Plus, how you’ll measure your success.

If done well, an internal comms plan will save you significant time (and frustration)!