While email remains an essential tool for business communication, email overload and employee engagement present real challenges, especially in today's hybrid workforce. 

With more than 200 billion emails sent and received every day, it is no surprise that many go unopened or unread. According to PoliteMail's benchmark data, an average corporate email takes about 2 minutes and 17 seconds to read, and 53% of your audience will read 72% of it. Let's get those read numbers up!

Whether you are responsible for sending executive communications, HR and benefits information, or engaging employees with company news, being an effective communicator means knowing how to carefully craft a corporate email. 

The objective is not only to reach the intended audience but to be read and understood. Not only do communications measurements drive improvements in the numbers, they help employers minimize corporate email overload, maximize communications effectiveness, and ultimately boost employee productivity.

Email isn’t going anywhere, so we might as well get smarter about it. 

Following these best practices will help you increase your employee email engagement.